1916 – invented by American Film Director D.W. Griffith for his movie “Intolerance”, he wanted his leading actress Seena Owento have lashes that makes her eyes sparkle.
How? A wigmaker used real human hair interwoven with gauze and applied to the lash area.
1930’s - Vogue promised ladies around the world that false eyelashes could give them lashes of “bewildering lengths’. Eyelashes evolved from ‘natural’ to ‘eye-catching’ with golden colors or beaded with platinum.
1950’s – although the trend slowed down, new innovation of synthetic lashes emerged. Film stars such as Ava Gardner and Rita Hayworth through their appearances in movies further promoted the trend.
1960’s - eye makeup was overcharged and exaggerated (including for false eyelashes). Manufacturers created fake lashes that were thick, long and eye-catching. At this time, quality and price varied due to the material used – mink, sable, human hair or synthetic. Do you know any beauty icons that come to mind in this decade?
Today, more and more women use false eyelashes for a multitude of purposes. Whether it’s for a special occasion, or you feel like you need a little boost for your eyes, false eyelashes are easily accessible with variety. Have you found the right false eyelashes for you?
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