History of False Lashes
15 Feb 2017

1916 – invented by American Film Director D.W. Griffith for his movie “Intolerance”, he wanted his leading actress Seena Owento have lashes that makes her eyes sparkle.

How? A wigmaker used real human hair interwoven with gauze and applied to the lash area. 

 

 

 

 

1930’s  - Vogue promised ladies around the world that false eyelashes could give them lashes of “bewildering lengths’. Eyelashes evolved from ‘natural’ to ‘eye-catching’ with golden colors or beaded with platinum.

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1950’s – although the trend slowed down, new innovation of synthetic lashes emerged. Film stars such as Ava Gardner and Rita Hayworth through their appearances in movies further promoted the trend.

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1960’s - eye makeup was overcharged and exaggerated (including for false eyelashes). Manufacturers created fake lashes that were thick, long and eye-catching. At this time, quality and price varied due to the material used – mink, sable, human hair or synthetic. Do you know any beauty icons that come to mind in this decade?

 

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Today, more and more women use false eyelashes for a multitude of purposes. Whether it’s for a special occasion, or you feel like you need a little boost for your eyes, false eyelashes are easily accessible with variety. Have you found the right false eyelashes for you?

 

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